Lyle's Squeezy Bottle

Brand Visibility Design

Lyle's Syrup Bottle
Lyle's Bottle

Project Summary

Lyle's is one of the most iconic and recognisable UK brands enjoyed across the world. However, their range of squeezy baking syrup bottles had poor shelf brand presence and was losing out to private label brands.

Our brief was to design a new bottle structure, across 2 harmonious sizes, that is totally ownable to Lyle's; driving brand recognition and shelf standout, whilst remaining sympathetic to the iconic branding.

Lyle's Bottle Concept

Early sketch concept work

Lyle's Dev Models

Development 3D printed mock-ups

Lyle's Reference

Concept image reference board

The Design

Our design takes inspiration from the world record setting iconic Lyle's golden syrup tin by echoing the simplistic and bold form. 

We have translated the decorative golden pattern outline from the tin as debossing along the top and bottom frame as well as the strong embossed 'Since 1883' statement.

Our new design includes a large beautiful graphic label echoing the iconic golden arch and is much more efficient on the filling line allowing higher production volume. 

Lyles 700g Bottle Render
Lyle's Dessert Line Up

Disclaimer: All work shown on this page was undertaken whilst under the contractual employment of Design Bridge Ltd. All work shown, at the time of release on this portfolio website, had been launched and was within the public domain.  All work shown is the property and copyright of Lyle's Golden Syrup (ASR Group) and was created by Design Bridge Ltd. The work is shown for personal portfolio presentation purposes only and must not be shared by any third parties. All opinions expressed are by the owner of the website and do not necessarily reflect those of Design Bridge and/or Lyle's Golden Syrup.