As an potential initiative for a client, a select team at Design Bridge wanted to demonstrate the impact a small change in plastic packaging weight could have on airplane fuel consumption when taking in to account the huge number of journeys that go on around the world every single day.
After some initial calculations, myself and others storyboarded how we might be able to bring this concept to life but in a playful and illustrative way that would communicate the important message whilst also entertaining with a fun infographic video.
Our fundamental message was that even something that seems like a small insignificant thing like reducing the plastic weight of a miniature spirit bottle, can have such a huge environmental impact over time. Sustainability comes in many forms and we all need to do our bit to improve the health of our planet.
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